How to promote viable solutions for a different mobility, through guerrilla communication techniques. A week of street activism.view
International hosts coming to Milan to take part in festivals. Citizens offering them a place to sleep. Another trend we anticipated.
A project conceived and carried out to show the welcoming side of different cities. This is how it worked, quite simply: some townspeople offered a place to sleep to the protagonists of their city’s festivals. This resulted in an opportunity to meet people, grow culturally and show the hospitable nature of the cities involved. This practice has become quickly popular and turned into a real international business, constantly on the rise.